All chocolate is not the same.
I’ve been known to spend a ridiculous amount of money on artisan chocolate. While in New York City a few summers ago, I visited four chocolate shops. I wanted to try everything and couldn’t choose, so I ended up buying the largest box possible from each chocolatier. Let’s just say that it wasn’t cheap.
Why spend so much money on something so fleeting? Well, I’d like to turn the question around: wouldn’t you rather spend good money on good products, rather than spend little money on something bad?
Good chocolatiers will only use real ingredients that you can pronounce. Typically, that means cream, chocolate, butter, and whatever flavours they’re adding. The main concern is for richness, mouth feel, and the flavour profile. You’re paying for the time and care that went into developing the recipe, and for the expertise of the people making the chocolate.
On the other hand, cheap, mass-produced is full of fillers: fondant (sugar, sugar, and more sugar), corn syrup (blech), stabilizers, cheap oils, and goodness konws what else. The main concern is to extend shelf life. Flavour is non-existent. You’re more likely to notice that your teeth feeling like they’re rotting.
Just like with anything else, you get what you pay for. I choose to spend my money on high-quality, artisan chocolate – maybe a little less often than I’d like, but those are the breaks. Life is too short to eat cheap chocolate.