The Guardian UK reports that Cadbury UK is committing to using fair trade beans (from Ghana, in case you’re interested) in its Dairy Milk bars.
Interesting news, given this week’s backlash over the addition of palm oil to Dairy Milk in Australia and New Zealand.
The article points out that the cost of cacao is pretty high right now, so there’s little financial cost to Cadbury agreeing to pay fair trade prices. If the price of cacao falls, Cadbury will still be committed to paying farmers more.
I’m still a little bit skeptical. Clearly, this is amazing marketing for Cadbury. But at the end of the day, if someone is choosing to source cacao ethically, does it really matter what their motivations are?
It’s a step in the right direction, especially with the news that Mars and Nestle are working on sourcing sustainable cocoa. Maybe one day, everyone can actually start to eat chocolate without feeling guilty (and I’m not talking about the calories).